Freyja Sewell is a designer who creates for the mind. Much of her work is aimed at facilitating mindfulness and biophillic balance with-in our increasingly hectic and polarised world. She explores this though both multiple mediums including furniture, costume, art direction and emmerging technologies, creating spaces and tools for increased metacognition and mental wellbeing.
Freyja graduated from 3D Design at Brighton University in 2011. During her degree, she won a scholarship to Nagoya University of Arts, which provided an inspiring insight to Japanese design culture, a core continuing source of inspiration in both her personal and professional life.
Her HUSH chair is in production by Raskl Design and has been part of multiple exhibitions and articles. In 2012 she was awarded the London Design Museum Residency and her past clients include Selfridges and Unilever.
Freyja has recently returned to London after two years living and working in Tokyo. During her stay she attained JLPT3 Japanese Language proficiency and spent time working with Nendo and Kengo Kuma whilst completing the prestigious Daiwa Scholarship. She was awarded the Furniture Makers Guild Bursary to undertake her studies at the RCA.
Freyja believes that rather then passively allowing technology to change us by shortening our attention span, isolating us in echo chambers and exploiting our addictive tendencies, we must pro-actively harness it to shape our minds, and so our future, for the better.
She is joined by Catriona Sutter, a Design Engineer who has experience in different fields of Product Design and Development; including Dyson Ltd; a company famous for it’s design and innovation ethos as well as a strong British heritage.
Having met at the University of Brighton, Freyja and Catriona have formed a complimentary partnership of creativity and technical knowledge; developing a unique brand or “niche” as two female designers in a male dominated industry.