The facemask is 2020’s most iconic and important visual motif. It has moved from being a simple piece of PPE to a badge of honour, worn by the heroes who have kept our society functioning during the most disruptive collective experience since World War II. Artists and designers are using this motif within their work to help reframe our perception, it’s inclusion in stunning images and positive narratives encourages the daily use of them by the public, a critical step in shaping our choices moving forward.
Using only the materials she happened to have in Lockdown with her Freyja Sewell set out to say a visual thank you to all 8 groups of Key Workers. She wanted to turn her suddenly free evenings, weekends and canceled work time into something positive. She used only recycled, reclaimed and biodegradable materials in the building of the masks and costumes. The images draw from science fiction, Buddhist paintings and religious motifs to create high status images that celebrate these incredible individuals.
She wanted to express her gratitude to all those people who have remained working. She also wanted to bring attention to the wide variety of jobs and services that have been keeping our society rolling
By intentionally glamourizing the facemask Freyja hopes to encourage others to wear, werk and celebrate their choice to protect others by wearing one in public spaces. Facemasks save lives.
Health and social care
Key public services including Journalism
Education and childcare
Public safety and national security
Food and other necessary goods